Online marketplaces for authentic & affordable art are witnessing surging demand due to convenience and flexibility they offer to consumers and businesses alike. These companies are making the process of discovery easier and buying faster as they have taken a digital-first no-inventory approach to selling art. E-commerce is at the heart of this resurgence for domestically produced products in India that for years have had a hard time finding buyers. More importantly, these online players are empowering artists to take charge of their art business, and to not let others dictate whether or not their work is good enough to be sold. A majority of customers buying art online are under 35, looking for fashion and art they can relate to and that cannot be found in stores.
Tuesday, 30 June 2015
Online industry saving the lost art, making it accessible
Online marketplaces for authentic & affordable art are witnessing surging demand due to convenience and flexibility they offer to consumers and businesses alike. These companies are making the process of discovery easier and buying faster as they have taken a digital-first no-inventory approach to selling art. E-commerce is at the heart of this resurgence for domestically produced products in India that for years have had a hard time finding buyers. More importantly, these online players are empowering artists to take charge of their art business, and to not let others dictate whether or not their work is good enough to be sold. A majority of customers buying art online are under 35, looking for fashion and art they can relate to and that cannot be found in stores.
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